B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- ab test positive result rate for Google and Bing (2026)
At Google and Bing, between 10% and 20% of tests produce positive results.
- Reported as a range of 10 to 20%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kirro.io
Primary
Tier C
https://kirro.io/hypothesis-generator ↗
Source Article
Hypothesis generator for A/B testing
A hypothesis generator turns a vague idea (“maybe we should change the headline”) into a structured prediction you can actually test. Instead of guessing, you follow a simple framework: what you’ll change, what you expect to happen, and why.
That structure matters more than most people think. Optimi…
Original Research
kirro.io
· Original study ↗
Methodology
Range 10-20%, midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google and Bing: 10% ab test positive result rate. Source: kirro.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-bing-positive-test-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-bing-positive-test-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ab test positive result rate for Google and Bing<br><small>Source: kirro.io (2026) · <a href="https://lighthousedata.io/data/google-bing-positive-test-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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