B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- voice shopping non repeat rate for Google Assistant (2026)
Among people who tried online shopping using Google Assistant, 90% never did it again according to The Information.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Information
Primary
Tier C
https://alhena.ai/blog/voice-commerce-ux-patterns-add-to-cart-handoff-checkout/ ↗
Source Article
Voice Commerce UX: How Add-to
Original Research
The Information
· Original study ↗
Methodology
Attributed to The Information
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Assistant: 90% voice shopping non repeat rate. Source: The Information (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-assistant-voice-shopping-retry-90pct
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<blockquote cite="https://lighthousedata.io/data/google-assistant-voice-shopping-retry-90pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- voice shopping non repeat rate for Google Assistant<br><small>Source: The Information (2026) · <a href="https://lighthousedata.io/data/google-assistant-voice-shopping-retry-90pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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