B Evidence Grade B Graded under review Safe to Cite Current

5% -- conversion threshold for Google Analytics Smart Goals (2026)

Name: Conversion Threshold Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-19

2026 · Seroundtable

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Attribution: Seroundtable View source

Lighthouse Research Team

Last verified: 2026-08-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

Google Analytics Smart Goals

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

Seroundtable Primary Tier C

https://www.seroundtable.com/google-analytics-smart-goals-adwords-21325.html ↗

Confidence: 60/100 Vintage: 2026 Channel: Common Crawl

Source Article

Google Analytics Adds Smart Goals To Automate AdWords Conversion Tracking

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Original Research

Seroundtable · Original study ↗

Methodology

Smart Goals uses machine learning to examine dozens of signals about your website visits to determine which of those are most likely to result in a conversion.

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Analytics Smart Goals: 5% conversion threshold. Source: Seroundtable (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-analytics-smart-goals-adwords-threshold

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-analytics-smart-goals-adwords-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- conversion threshold for Google Analytics Smart Goals<br><small>Source: Seroundtable (2026) · <a href="https://lighthousedata.io/data/google-analytics-smart-goals-adwords-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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