B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- analytics tool market share for Google Analytics (2021)
Google Analytics held a market share of over 84% among websites that use analytics tools in 2021 according to a W3Techs survey.
- Universal Analytics was the most widely used version
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
W3Techs
Primary
Tier C
https://www.onenorth.com/insights/ready-or-not-here-it-comes-how-to-prepare-to-embrace-ga4/ ↗
Source Article
Ready or Not, Here It Comes: How to Prepare to Embrace GA4 | Insights & Events | One North
Ready or Not, Here It Comes: How to Prepare to Embrace GA4
With less than 60 days left for standard Universal Analytics (UA) properties to stop processing data and Google Analytics 4 (GA4) to become the default analytics tracking solution, it’s crunch time for businesses that are continuing to rely …
Original Research
W3Techs
· Original study ↗
Methodology
W3Techs survey of websites using analytics tools; Universal Analytics was the most widely used version
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Analytics: 84% analytics tool market share. Source: W3Techs (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-analytics-market-share-websites-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-analytics-market-share-websites-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- analytics tool market share for Google Analytics<br><small>Source: W3Techs (2021) · <a href="https://lighthousedata.io/data/google-analytics-market-share-websites-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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