B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.81%
6.81% -- returning visitors ecommerce conversion rate for Google Merchandise Store (2021)
Returning visitors to the Google Merchandise Store had an ecommerce conversion rate of 6.81%.
- Data is derived from the Google Analytics demo account for the Google Merchandise Store.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.81%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
AOK Marketing
Primary
Tier B
https://www.aokmarketing.com/google-analytics-audience-overview-walkthrough/ ↗
Source Article
Google Analytics - Audience Overview Walkthrough - AOK Marketing
Dave Burnett here with AOK marketing; I just wanted to continue explaining Google analytics and how we use it for our customers.
And not only that but hopefully giving you some insights as to how best to use it yourself. So what I’ve got here is I’ve got up at Google merchandise store.
If you go to …
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-19
Original Research
AOK Marketing
· Original study ↗
Segmentation
IndustryeCommerce
Company SizeEnterprise
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Google Merchandise Store: 6.81% returning visitors ecommerce conversion rate. Source: AOK Marketing (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-analytics-audience-overview-returning-visitors-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-analytics-audience-overview-returning-visitors-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.81%</strong> -- returning visitors ecommerce conversion rate for Google Merchandise Store<br><small>Source: AOK Marketing (2021) · <a href="https://lighthousedata.io/data/google-analytics-audience-overview-returning-visitors-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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