B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- ai overview appearance rate for Google AI Overviews in search results (2025-12)
Google AI Overviews appeared in approximately 15% of search results as of December 2025.
- Varies by industry and query type
- Based on Semrush Sensor data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://blog.brandesis.com/ai-search-optimization-for-tourism-businesses/ ↗
Source Article
AI Search Optimization for Tourism Businesses: How to Get Found When Travelers Ask AI • Brandesis Blog
Travel discovery is changing.
For years, tourism businesses have built their digital presence around a familiar pattern: rank on Google, appear on Maps, collect reviews, publish helpful content, and move travelers from search to booking.
That still matters.
But there is now another layer shaping how…
Original Research
Semrush
· Original study ↗
Methodology
From Semrush Sensor data; share varies by industry and query type.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews in search results: 15% ai overview appearance rate. Source: Semrush (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overviews-serp-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overviews-serp-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ai overview appearance rate for Google AI Overviews in search results<br><small>Source: Semrush (2025-12) · <a href="https://lighthousedata.io/data/google-ai-overviews-serp-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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