B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- click through rate reduction for Google AI Overviews (2025)
Google AI Overviews reduce the click-through rate of top search results by 15% to 34%.
- Reported as a range of 15% to 34% across two studies
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier B
https://www.tryhikoo.com/en/blog/guides/how-to-get-cited-by-chatgpt-complete-guide-2026/ ↗
Source Article
Hikoo Blog | GEO & AI Visibility Resources
To be cited by ChatGPT, publish authoritative content with expert quotes, statistics, and credible references, structure it clearly with answer capsules and lists, and grow your off-site authority on trusted platforms.
Why optimizing for ChatGPT is essential
AI search is no longer a gadget. In Febru…
Original Research
Search Engine Land
· Original study ↗
Methodology
Range 15-34%, midpoint taken. Cited via Search Engine Land
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 15% | |
| 2025-12 | 58% | +286.7% |
| 2026 | 34.5% | -40.5% |
| 2026 | 34% | -1.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 15% click through rate reduction. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overviews-ctr-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overviews-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate reduction for Google AI Overviews<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/google-ai-overviews-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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