B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- ai overview ctr decline for Google organic search results when AI Overviews are present (2025)
When Google AI Overviews appear for search queries, click-through rate (CTR) drops by approximately 47%.
- Approximation cited in industry analysis without specific underlying study named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
organicseo.org
Primary
Tier C
https://organicseo.org/blog/seo-performance-kpis-attribution-measurement ↗
Source Article
Tracking SEO Performance: KPIs, Attribution & What to Measure
Tracking SEO Performance: KPIs, Attribution, and What to Actually Measure
One site's Search Console performance report showed impressions climbing 27.56% year-over-year while clicks fell 36.18%, and CTR dropped from 5.98% to 3.35%—all while average rankings improved by 14.01%.
Tracking SEO Performan…
Original Research
organicseo.org
· Original study ↗
Methodology
Relative decline in click-through rate when an AI Overview appears, per the article's 'about' approximation. Original study unnamed; article undated, vintage estimated at 2025.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search results when AI Overviews are present: 47% ai overview ctr decline. Source: organicseo.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overviews-ctr-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overviews-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- ai overview ctr decline for Google organic search results when AI Overviews are present<br><small>Source: organicseo.org (2025) · <a href="https://lighthousedata.io/data/google-ai-overviews-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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