B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- ai overview query share for Google Search (US users) (2025-03)
Pew Research Center observed Google AI Overviews appearing on approximately 18% of real users' searches in March 2025.
- Observed in real users' searches; other studies like Semrush found 13% for US queries in the same month
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Lighthouse Research Team
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://ranketize.com/blog/global-marketing-agencies ↗
Source Article
How to Choose a Global Marketing Agency: A 2026 Buyer's Guide | Ranketize
How to Choose a Global Marketing Agency: A 2026 Buyer's Guide
A practical 2026 buyer's guide to evaluating global marketing agencies: criteria, questions, pricing, red flags, and the AI-visibility gap rankings miss.
On this page
- Global marketing agencies to consider
- What does a global marketing …
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center observation of real users' searches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (US users): 18% ai overview query share. Source: Pew Research Center (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overview-pew-2025
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<blockquote cite="https://lighthousedata.io/data/google-ai-overview-pew-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- ai overview query share for Google Search (US users)<br><small>Source: Pew Research Center (2025-03) · <a href="https://lighthousedata.io/data/google-ai-overview-pew-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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