B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.34%
6.34% -- google ai overview paid ctr for Google AI Overviews (2025-11)
Paid click-through rates for search queries featuring Google AI Overviews dropped to 6.34% (down from 19.7%).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.34%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
75
Source
HubSpot
Primary
Tier A
https://ppc.land/hubspot-launches-aeo-tool-as-organic-traffic-drops-27-for-its-customers/ ↗
Source Article
HubSpot launches AEO tool as organic traffic drops 27% for its customers
HubSpot today launched Answer Engine Optimization (AEO), a dedicated tool that tracks and analyses how brands appear in responses generated by AI platforms including ChatGPT, Gemini, and Perplexity. The announcement, made on April 14, 2026, as part of the company's Spring 2026 Spotlight, positions t…
Original Research
HubSpot
· Original study ↗
Methodology
Research published in November 2025
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Google AI Overviews: 6.34% google ai overview paid ctr. Source: HubSpot (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overview-paid-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ai-overview-paid-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.34%</strong> -- google ai overview paid ctr for Google AI Overviews<br><small>Source: HubSpot (2025-11) · <a href="https://lighthousedata.io/data/google-ai-overview-paid-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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