B
Evidence Grade B
Graded
under review
Safe to Cite
Current
76%
76% -- share of ai overview citations from top 10 pages for Google AI Overviews (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://dont-feed-the-algorithm.beehiiv.com/p/adobe-bought-semrush-for-1-9b-15-websites-control-68-o… ↗
Source Article
🚨 Google AI citations crash to 38%, Meta hands the keys to its ad agent, KitKat heists itself | Don't Feed The Algorithm: Issue 050
🐊 Editor's Note
Decoupled.
TL;DR this week:
📉 Google AI Overview citations from top-10 pages collapsed from 76% to 38% in seven months
🤖 Meta opened its AI ad assistant to every advertiser, with end-to-end AI campaigns already at a $60B run rate
📊 Marketing leaders expect AI automation of marketing …
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs data on AI Overviews cited by newsletter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 76% share of ai overview citations from top 10 pages. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-overview-citations-drop
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<blockquote cite="https://lighthousedata.io/data/google-ai-overview-citations-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- share of ai overview citations from top 10 pages for Google AI Overviews<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/google-ai-overview-citations-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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