B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- zero click query rate for Google AI Mode queries (2025-09)
According to Semrush data from September 2025, 93% of Google AI Mode queries end without a single click to an external website.
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Lighthouse Research Team
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Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://magicworksitsolutions.com/blog/google-ai-mode-india-advertisers-2026 ↗
Source Article
Google AI Overviews & AI Max in India: 90-Day Playbook
The Short Answer
On April 15, 2026, Google announced that AI Max for Search was moving out of beta. Starting in September 2026, eligible Search campaigns using Dynamic Search Ads, automatically created assets, or campaign-level broad match settings will automatically upgrade to AI Max. This is docum…
Original Research
Semrush
· Original study ↗
Methodology
Semrush data cited via Search Engine Land
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Mode queries: 93% zero click query rate. Source: Semrush (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ai-mode-zero-click-93-percent
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<blockquote cite="https://lighthousedata.io/data/google-ai-mode-zero-click-93-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- zero click query rate for Google AI Mode queries<br><small>Source: Semrush (2025-09) · <a href="https://lighthousedata.io/data/google-ai-mode-zero-click-93-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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