B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
73%
73% -- zero click query rate for AI Overviews (health and finance queries) (2024-2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Passionfruit
Primary
Tier C
https://www.getpassionfruit.com/blog/why-your-site-is-losing-organic-traffic-seo-deep-dives-with-goo… ↗
Source Article
Google Organic Traffic Dropped? HubSpot & Forbes Case Study
Why Your Site Is Losing Organic Traffic: SEO Deep Dives with google guidelines
February 25, 2025
Organic traffic is the lifeblood of any digital presence. Whether you’re managing a blog, an e-commerce store, or a service website, a sudden drop in organic visibility can have severe implications on yo…
Original Research
Passionfruit
· Original study ↗
Methodology
Health and finance verticals only
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI Overviews (health and finance queries): 73% zero click query rate. Source: Passionfruit (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-health-finance-zero-click
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-health-finance-zero-click" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- zero click query rate for AI Overviews (health and finance queries)<br><small>Source: Passionfruit (2024-2025) · <a href="https://lighthousedata.io/data/ai-overviews-health-finance-zero-click" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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