B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of paid search traffic from google adwords for Google AdWords (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Screen Pages
Primary
Tier C
http://www.screenpages.com/about/articles/ecommerce-traffic ↗
Source Article
E-commerce marketing: where your website traffic will come from & how
Original Research
Screen Pages
· Original study ↗
Methodology
Agency estimate; article undated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AdWords: 70% share of paid search traffic from google adwords. Source: Screen Pages (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-adwords-share-of-paid-search-traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-adwords-share-of-paid-search-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of paid search traffic from google adwords for Google AdWords<br><small>Source: Screen Pages (2026) · <a href="https://lighthousedata.io/data/google-adwords-share-of-paid-search-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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