B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2
2 -- roi for businesses using Google AdWords (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
Google
Primary
Tier A
http://bluehatmarketing.com/ppc-advertising/ ↗
Source Article
Search Engine Marketing Services - Bluehat Marketing
”Attentive, eager, and passionate“
Ranked #1 SEO Company in Canada for 15 years
Why is Search Engine Marketing Important for My Business?
Successfully marketing your business online will often include a paid search component, and it’s no surprise why. According to Google’s own metrics, businesses ma…
Original Research
Google
· Original study ↗
Methodology
Google's own metrics
Methodology documented
Segmentation
Industrymarketing
Channelrss_feed
Cite this stat
Plain Text
businesses using Google AdWords: 2 roi. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-adwords-roi
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<blockquote cite="https://lighthousedata.io/data/google-adwords-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- roi for businesses using Google AdWords<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-adwords-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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