B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6
6 -- quality score default for New AdWords keywords with no impressions (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Google
Primary
Tier C
https://plus.google.com/+GoogleAdWords/posts ↗
Source Article
Google AdWords Updates Quality Scores For Keywords
Also cited by
anthropic.com
https://www.anthropic.com/
2026-08-19
Original Research
Google
· Original study ↗
Methodology
Default score for new keywords with no impressions.
Segmentation
Industrymarketing
Cite this stat
Plain Text
New AdWords keywords with no impressions: 6 quality score default. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-adwords-quality-score-default
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-adwords-quality-score-default" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- quality score default for New AdWords keywords with no impressions<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-adwords-quality-score-default" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.