B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3
3 -- click through rate improvement for Google AdWords account (2016)
CTR increased from 2.84% to 7.53%, resulting in 2.65x more clicks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
boostroas.com
Primary
Tier B
http://boostroas.com/increase-quality-score/ ↗
Source Article
How I Increased the Google AdWords Quality Score from 6.82 to 9.2
Let me try to describe your relationship with Google Adwords. You are happy to get an impression and order via Google Adwords. The cost per order (cpo) and cost per click (cpc) a little bit high but you think that’s normal and the same for all advertisers. But the truth is not! You might be missing …
Original Research
boostroas.com
· Original study ↗
Methodology
Improvement in CTR after increasing quality score.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AdWords account: 3 click through rate improvement. Source: boostroas.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-adwords-ctr-improvement
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<blockquote cite="https://lighthousedata.io/data/google-adwords-ctr-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- click through rate improvement for Google AdWords account<br><small>Source: boostroas.com (2016) · <a href="https://lighthousedata.io/data/google-adwords-ctr-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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