B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- conversion share for Google Ads Performance Max (2026)
Performance Max campaigns account for 45% of all Google Ads conversions in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AskBiz
Primary
Tier B
https://askbiz.co/blog/google-ads-performance-max-small-business-2026 ↗
Source Article
Google Ads Performance Max 2026: SME Results & What to Do
Google Ads Performance Max 2026: SME Results & What to Do
- Performance Max now drives 45% of Google Ads conversions — and small businesses are falling behind
- What Performance Max actually means if you're spending £500–£5,000/month on Google Ads
- What do smart SME advertisers actually do differen…
Original Research
AskBiz
· Original study ↗
Methodology
According to Fluency's 2026 Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads Performance Max: 45% conversion share. Source: AskBiz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-performance-max-conversions-2026
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<blockquote cite="https://lighthousedata.io/data/google-ads-performance-max-conversions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- conversion share for Google Ads Performance Max<br><small>Source: AskBiz (2026) · <a href="https://lighthousedata.io/data/google-ads-performance-max-conversions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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