B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share of industries with conversion rate improvement for Google Ads industries (2025)
Conversion rates improved for 65% of industries in WordStream's Google Ads benchmark report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
16,446
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://www.whatconverts.com/blog/ppc-costs-are-rising-and-that-makes-every-dollar-more-fragile/ ↗
Source Article
PPC Costs Are Rising—And That Makes Every Dollar More Fragile
Original Research
WordStream
· Original study ↗
Methodology
Share of industries that saw conversion rates improve, per WordStream analysis of 16,446 campaigns (April 2024–March 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads industries: 65% share of industries with conversion rate improvement. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-industries-cvr-improve-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-industries-cvr-improve-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of industries with conversion rate improvement for Google Ads industries<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/google-ads-industries-cvr-improve-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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