C Evidence Grade C Use with Hedging Dated

3.17%

3.17% -- click through rate for Google Ads (2019)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-20

2019 · Wordstream

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Attribution: Wordstream View source

Lighthouse Research Team

Last verified: 2026-09-01 · How we verify data →

Source verified Evidence graded

Value

3.17%

Unit

Percentage

Data Vintage

2019

Entity

Google Ads

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

52/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Wordstream Primary Tier B

https://www.grizzlead.com/optimiser-google-ads-adwords/ ↗

Confidence: 72/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Optimisez vos Campagne Google Ads en 5 points

20 chiffres-clés de la publicité Amazon et Google 20 chiffres-clés de la publicité Amazon et Google Le SEA (search engine advertising), regroupe les techniques pour promouvoir une marque, un produit ou un service 5/5 - (5 votes) Accès rapide : Grizzlead, expert Google Ads, vous présente quelques chi…

Also cited by

Rebus Advertising https://rebusadvertising.com/blogs/what-is-a-good-click-through-rate/

2026-09-01

Percuity https://percuity.ai/glossary/ctr/

2026-08-31

Original Research

Wordstream · Original study ↗

Methodology

Source: Wordstream

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

Google Ads: 3.17% click through rate. Source: Wordstream (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-ctr

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.17%</strong> -- click through rate for Google Ads<br><small>Source: Wordstream (2019) · <a href="https://lighthousedata.io/data/google-ads-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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