B
Evidence Grade B
Verified
not independently verified
Safe to Cite
Current
3.04%
3.04% -- year over year cost per click change for Google Ads search campaigns (all industries, US) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3.04%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
13,474
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream / LocaliQ
Primary
Tier A
https://www.mbadv.agency/google-ads/metrics-and-kpis ↗
Source Article
Google Ads Metrics & KPIs: 2026 Benchmark Guide
Google Ads Metrics & KPIs: 2026 Benchmark Guide
5×
The cost-per-lead gap between the lowest- and highest-CPL industries in Google Ads search campaigns. Arts & Entertainment averages $26.84; Attorneys & Legal Services averages $131.63. Benchmarks without industry context are not benchmarks — they are…
Original Research
WordStream / LocaliQ
· Original study ↗
Methodology
CPC rose from $5.26 (2025) to $5.42 (2026)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads search campaigns (all industries, US): 3.04% year over year cost per click change. Source: WordStream / LocaliQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpc-yoy-increase-2026
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<blockquote cite="https://lighthousedata.io/data/google-ads-cpc-yoy-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.04%</strong> -- year over year cost per click change for Google Ads search campaigns (all industries, US)<br><small>Source: WordStream / LocaliQ (2026) · <a href="https://lighthousedata.io/data/google-ads-cpc-yoy-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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