B Evidence Grade B Safe to Cite Current

3.04%

3.04% -- cost per click change for Google Ads Search Campaigns (2025 vs. 2026) (2026)

Name: Cost Per Click Change Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2026 · n=13,474 · WordStream / LocaliQ

Cite this stat Share How we verify

Attribution: WordStream / LocaliQ View source

Lighthouse Research Team

Last verified: 2026-08-17 · How we verify data →

Source verified Evidence graded

Value

3.04%

Unit

Percentage

Data Vintage

2026

Entity

Google Ads Search Campaigns (2025 vs. 2026)

Sample Size

13,474

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

WordStream / LocaliQ Primary Tier A

https://www.wordstream.com/blog/ws/2026-google-ads-benchmarks ↗

Confidence: 94/100 Vintage: 2026 Channel: Firecrawl

Source Article

Google Ads Metrics & KPIs: 2026 Benchmark Guide

Google Ads Metrics & KPIs: 2026 Benchmark Guide 5× The cost-per-lead gap between the lowest- and highest-CPL industries in Google Ads search campaigns. Arts & Entertainment averages $26.84; Attorneys & Legal Services averages $131.63. Benchmarks without industry context are not benchmarks — they are…

Also cited by

ppc.land https://ppc.land/

2026-08-16

Original Research

WordStream / LocaliQ · Original study ↗

Methodology

Year-over-year change from 2025 to 2026

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Google Ads Search Campaigns (2025 vs. 2026): 3.04% cost per click change. Source: WordStream / LocaliQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpc-change-2025-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-cpc-change-2025-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.04%</strong> -- cost per click change for Google Ads Search Campaigns (2025 vs. 2026)<br><small>Source: WordStream / LocaliQ (2026) · <a href="https://lighthousedata.io/data/google-ads-cpc-change-2025-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →