B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.33%
2.33% -- cpc annual growth rate for Google Ads (2019-2025)
Google Ads cost-per-click (CPC) has increased at an average annual rate of 2.33% since 2019.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.33%
Unit
Percentage
Data Vintage
2019-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pixelpoynt.com
Primary
Tier C
https://pixelpoynt.com/google-ads-costs-are-soaring-cpcs-climbing/ ↗
Source Article
Google Ads Costs Are Quietly Soaring—Why Your CPCs Keep Climbing Every Year | PixelPoynt
Google Ads costs are climbing at an alarming 2.33% annually since 2019, hitting advertisers where it hurts—their wallets. The average cost-per-click now sits at $1.63, with some industries like legal services getting slammed with CPCs of $6.75. A perfect storm of fierce competition, AI-driven biddin…
Original Research
pixelpoynt.com
· Original study ↗
Methodology
Agency blog citing historical CPC trend since 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads: 2.33% cpc annual growth rate. Source: pixelpoynt.com (2019-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpc-annual-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cpc-annual-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.33%</strong> -- cpc annual growth rate for Google Ads<br><small>Source: pixelpoynt.com (2019-2025) · <a href="https://lighthousedata.io/data/google-ads-cpc-annual-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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