B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$5
$5 -- average search cpc for Google Ads (US campaigns) (2025)
WordStream's 2025 Google Ads benchmark dataset based on over 16,000 US campaigns reported an average search CPC of $5.26.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$5
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
16,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier A
https://digital.marketing/blog/consumer-technology-digital-marketing ↗
Source Article
Consumer Technology & Digital Platforms Digital Marketing Research Report
Something interesting is happening across the consumer technology and digital platform landscape. Growth hasn’t slowed, but the way companies win customers has changed dramatically. Five years ago, most platforms relied heavily on paid acquisition and aggressive growth loops. Today, the leaders in s…
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2025 Google Ads benchmark dataset, 16,000+ US campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads (US campaigns): $5 average search cpc. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpc-2025
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<blockquote cite="https://lighthousedata.io/data/google-ads-cpc-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$5</strong> -- average search cpc for Google Ads (US campaigns)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/google-ads-cpc-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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