B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$250
$250 -- cost per booked job for Google Ads (2025)
Cost per booked job from Google Ads leads typically ranges from $250 to $600 for home improvement clients.
- Reported as a range ($250-$600)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$250
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Leverage
Primary
Tier C
https://adleverage.com/blog/modernize-vs-google-ads-how-to-compare-lead-sources-the-right-way ↗
Source Article
Modernize vs Google Ads: How to compare lead sources the right way
Modernize is one of the largest home improvement lead aggregators in the country, specializing in high-ticket categories like windows, roofing, siding, and solar. Comparing Modernize vs Google Ads requires understanding that these two channels serve the same customer at different stages of their buy…
Original Research
Ad Leverage
· Original study ↗
Methodology
Agency client data; range $250-$600, midpoint used
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Ads: $250 cost per booked job. Source: Ad Leverage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cost-per-booked-job
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cost-per-booked-job" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$250</strong> -- cost per booked job for Google Ads<br><small>Source: Ad Leverage (2025) · <a href="https://lighthousedata.io/data/google-ads-cost-per-booked-job" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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