B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.82
$0.82 -- lowest average cost per click by industry for Ecommerce industry, Google Search ads (2025)
Ecommerce/Retail had the lowest average cost per click among analyzed industries at $0.82 per click.
- Based on a sample of over one million keywords across 10 industries pulled from Semrush's U.S. database
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.82
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Backlinko
Primary
Tier B
https://backlinko.com/how-much-does-google-ads-cost ↗
Source Article
How Much Does Google Ads Cost? (2026 Data + Insights)
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
searchenginejournal.com
https://www.searchenginejournal.com/
2026-08-18
brevo.com
https://www.brevo.com/
2026-08-18
Original Research
Backlinko
· Original study ↗
Methodology
Based on a sample of over one million keywords across 10 industries, pulled from Semrush’s U.S. database (July 2025).
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce industry, Google Search ads: $0.82 lowest average cost per click by industry. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cost-lowest-cpc-industry-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cost-lowest-cpc-industry-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.82</strong> -- lowest average cost per click by industry for Ecommerce industry, Google Search ads<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/google-ads-cost-lowest-cpc-industry-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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