B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$23
$23 -- highest average cost per click by industry for Legal industry, Google Search ads (2025)
The legal industry had the highest average cost per click for Google Search ads in 2025 at $22.75.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$23
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Backlinko
Primary
Tier B
https://backlinko.com/how-much-does-google-ads-cost ↗
Source Article
How Much Does Google Ads Cost? (2026 Data + Insights)
Also cited by
brevo.com
https://www.brevo.com/
2026-08-18
markets.businessinsider.com
https://markets.businessinsider.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
Original Research
Backlinko
· Original study ↗
Methodology
Based on a sample of over one million keywords across 10 industries, pulled from Semrush’s U.S. database (July 2025).
Segmentation
Industrymarketing
Cite this stat
Plain Text
Legal industry, Google Search ads: $23 highest average cost per click by industry. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cost-highest-cpc-industry-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cost-highest-cpc-industry-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$23</strong> -- highest average cost per click by industry for Legal industry, Google Search ads<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/google-ads-cost-highest-cpc-industry-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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