B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- conversion tracking difference for E-commerce online shop (2022)

Name: Conversion Tracking Difference Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2022 · United Ads

In an example e-commerce online shop tracked over 14 days, there was a 30% measurement difference between tracking methods.

Example case study of a single online shop over a 14-day period

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Attribution: United Ads View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2022

Entity

E-commerce online shop

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

United Ads Primary Tier B

https://unitedads.de/blog/google-ads-conversion-tracking-warum-sie-jetzt-umstellen-sollten/ ↗

Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Google Ads Conversion Tracking 2022: Warum Sie jetzt umstellen sollten!

Wie viele Nutzer haben eine Aktion auf Ihrer Website ausgeführt, die zu einem Verkauf, einer Anmeldung oder einem Download geführt hat? Der Erfolg jeder Marketingkampagne hängt von der Antwort auf diese Frage ab. Wenn Sie Google Ads verwenden, haben Sie wahrscheinlich schon vom Conversion-Tracking g…

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Original Research

United Ads · Original study ↗

Methodology

Difference in tracked conversions between Google Analytics and Google Ads over 14 days.

Methodology documented

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

E-commerce online shop: 30% conversion tracking difference. Source: United Ads (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-conversion-tracking-2022-umstellen

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-conversion-tracking-2022-umstellen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- conversion tracking difference for E-commerce online shop<br><small>Source: United Ads (2022) · <a href="https://lighthousedata.io/data/google-ads-conversion-tracking-2022-umstellen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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