B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- wasted ad budget share for Google Ads (2025)
Over 76% of Google Ads budgets are wasted on poor targeting and irrelevant clicks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nowskills.co.uk
Primary
Tier C
https://nowskills.co.uk/common-ppc-mistakes-avoid/ ↗
Source Article
Common PPC Mistakes To Avoid
Pay-per-click (PPC) advertising can deliver fast results, but it’s easy to waste money if campaigns aren’t managed correctly. Over 76% of Google Ads budgets are wasted on poor targeting and irrelevant clicks. To avoid this, focus on these key areas:
- Broad Match Keywords: Using these too often attr…
Original Research
nowskills.co.uk
· Original study ↗
Methodology
Cited in PPC best-practices article; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 75% | |
| 2025 (current) | 76% | +1.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads: 76% wasted ad budget share. Source: nowskills.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-budget-wasted-76
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<blockquote cite="https://lighthousedata.io/data/google-ads-budget-wasted-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- wasted ad budget share for Google Ads<br><small>Source: nowskills.co.uk (2025) · <a href="https://lighthousedata.io/data/google-ads-budget-wasted-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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