B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4
4 -- quality score for Google Ads accounts (2025)
The average Quality Score found across hundreds of audited Google Ads accounts is 4.2.
- Based on proprietary audit data from hundreds of Google Ads accounts analyzed by the vendor
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emergent Solution
Primary
Tier B
https://emergentsolution.com/audits/google-ads ↗
Source Article
Fractional CTO & CFO Consulting | Open Source Software-First GTM Stack — Emergent Solutions
Your Google Ads Account, Audited
We analyze your Google Ads campaigns against industry benchmarks to find wasted spend, quality score issues, and untapped opportunities.
What We Check
- Quality Score distribution
- Search term relevance
- Negative keyword coverage
- Ad copy CTR analysis
- Landing pa…
Original Research
Emergent Solution
· Original study ↗
Methodology
Vendor-reported average from hundreds of Google Ads audits
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads accounts: 4 quality score. Source: Emergent Solution (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-avg-quality-score-4-2
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<blockquote cite="https://lighthousedata.io/data/google-ads-avg-quality-score-4-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- quality score for Google Ads accounts<br><small>Source: Emergent Solution (2025) · <a href="https://lighthousedata.io/data/google-ads-avg-quality-score-4-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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