B Evidence Grade B Graded not independently verified Safe to Cite Current

$67

$67 -- average cpl for Google Ads search campaigns (US) (2026)

Name: Average Cpl Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2026 · n=13,474 · WordStream / LocaliQ

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Attribution: WordStream / LocaliQ View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

$67

Unit

Currency Usd

Data Vintage

2026

Entity

Google Ads search campaigns (US)

Sample Size

13,474

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WordStream / LocaliQ Primary Tier A

https://www.mbadv.agency/google-ads/metrics-and-kpis ↗

Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Google Ads Metrics & KPIs: 2026 Benchmark Guide

Google Ads Metrics & KPIs: 2026 Benchmark Guide 5× The cost-per-lead gap between the lowest- and highest-CPL industries in Google Ads search campaigns. Arts & Entertainment averages $26.84; Attorneys & Legal Services averages $131.63. Benchmarks without industry context are not benchmarks — they are…

Original Research

WordStream / LocaliQ · Original study ↗

Methodology

WordStream/LocaliQ benchmark, 13,474 US search campaigns, April 2025–March 2026, median figures

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Ads search campaigns (US): $67 average cpl. Source: WordStream / LocaliQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-average-cpl-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-average-cpl-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$67</strong> -- average cpl for Google Ads search campaigns (US)<br><small>Source: WordStream / LocaliQ (2026) · <a href="https://lighthousedata.io/data/google-ads-average-cpl-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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