B
Evidence Grade B
Use with Hedging
Dated
$3
$3 — average cpc for Google Ads accounts (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2023
Entity
Sample Size
15,000
Study Type
Case_study
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
70
Methodology
50
Freshness
40
Sources (4)
keywordme.io
Primary
Tier A
https://www.keywordme.io/blog/google-ads-industry-benchmarks ↗
Source Article
Google Ads Industry Benchmarks to Boost Your Success
Google Ads Industry Benchmarks to Boost Your Success
Ever find yourself staring at your Google Ads dashboard, wondering if your numbers are actually any good? It's a common feeling. Knowing the average benchmarks for your industry is the first ste…
Also cited by
2026-03-05
wordstream.com
https://www.wordstream.com/blog/google-ads-account-study
2026-03-13
2026-05-01
Original Research
WordStream
· Original study ↗
Methodology
Analysis of over 15,000 Google Ads accounts
Study: Case_study
n=15,000
Methodology documented
Segmentation
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Ads accounts: $3 average cpc. Source: keywordme.io (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/google-ads-average-cpc-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-average-cpc-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> — average cpc for Google Ads accounts<br><small>Source: keywordme.io (2023) · <a href="https://lighthousedata.io/data/google-ads-average-cpc-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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