B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.98%
0.98% -- rich media engagement rate for Goodwill Ohio Valley rich media interstitial ads (2025)
Rich media interstitial ads for Ohio Valley Goodwill's 2025 Halloween campaign generated a 0.98% engagement rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.98%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MobileFuse
Primary
Tier B
https://www.ample.co/work/goodwill-halloween-2025 ↗
Source Article
Goodwill Halloween 2025 + Ample
Original Research
MobileFuse
· Original study ↗
Methodology
Campaign case study; benchmark comparison data from MobileFuse
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Goodwill Ohio Valley rich media interstitial ads: 0.98% rich media engagement rate. Source: MobileFuse (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/goodwill-halloween-rich-media-engagement-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/goodwill-halloween-rich-media-engagement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.98%</strong> -- rich media engagement rate for Goodwill Ohio Valley rich media interstitial ads<br><small>Source: MobileFuse (2025) · <a href="https://lighthousedata.io/data/goodwill-halloween-rich-media-engagement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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