B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- new to category buyer share for Goodles (2025)
More than 80% of Goodles buyers at Target and Costco were new to the mac and cheese category at those stores.
- Text states 'more than 80%'
- Specific to buyers at Target and Costco who had never bought mac and cheese at those stores before
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inc.
Primary
Tier B
https://arcalea.com/blog/two-rebrands-two-very-different-bets ↗
Source Article
Two Rebrands, Two Very Different Bets
Original Research
Inc.
· Original study ↗
Methodology
Founder-reported retailer insight cited via Inc. interview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Goodles: 80% new to category buyer share. Source: Inc. (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/goodles-new-category-buyers-target-costco
HTML Embed
<blockquote cite="https://lighthousedata.io/data/goodles-new-category-buyers-target-costco" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- new to category buyer share for Goodles<br><small>Source: Inc. (2025) · <a href="https://lighthousedata.io/data/goodles-new-category-buyers-target-costco" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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