B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- product page ux rate for eCommerce sites (2025)
56% of eCommerce sites offer what testers rated as a 'good' product page UX.
- Based on what testers rated as a 'good' product page UX
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Baymard Institute
Primary
Tier A
https://www.atwix.com/ecommerce/ecommerce-cro-audit/ ↗
Source Article
eCommerce CRO Audit: 10 Things Killing Your Conversions
Your store probably does not have a traffic problem. It has a conversion problem.
Baymard Institute tracks the global average cart abandonment rate at 70.19% across 49 independent studies. Seven out of every ten people who pick a product and add it to their cart leave without buying. For most mid-ma…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard findings.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce sites: 56% product page ux rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/good-product-page-ux-rate-2025
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<blockquote cite="https://lighthousedata.io/data/good-product-page-ux-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- product page ux rate for eCommerce sites<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/good-product-page-ux-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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