B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,000,000
4,000,000 -- social campaign impressions for Good Play Guide social campaign (2023)
Good Play Guide's proactive social campaign delivered over 4M impressions in 2023.
- Delivered over 4M impressions against an initial target of 2.4M
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Good Play Guide (Fundamentally Children)
Primary
Tier B
https://fundamentallychildren.com/blog/how-to-advertise-your-products-on-a-small-budget/ ↗
Source Article
How to advertise your products on a small budget at Christmas - FUNdamentally Children
at Christmas with a small budget
With the cost of living crisis not going anywhere fast, consumers are being more selective as to where they are choosing to spend their money.
When it comes to expensive periods such as Christmas, families are starting their shopping early to spread out the cost incu…
Original Research
Good Play Guide (Fundamentally Children)
· Original study ↗
Methodology
Publisher self-reported campaign performance vs target of 2.4M
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Good Play Guide social campaign: 4,000,000 social campaign impressions. Source: Good Play Guide (Fundamentally Children) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/good-play-guide-social-impressions-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/good-play-guide-social-impressions-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,000,000</strong> -- social campaign impressions for Good Play Guide social campaign<br><small>Source: Good Play Guide (Fundamentally Children) (2023) · <a href="https://lighthousedata.io/data/good-play-guide-social-impressions-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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