B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- good email deliverability rate threshold for Small business email campaigns (deliverability benchmark) (2025)
An email deliverability rate over 95% is considered great for small businesses.
- Vendor-provided rule of thumb/benchmark without underlying empirical study citation
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InboxWP (weDevs)
Primary
Tier C
https://inboxwp.com/blog/email-deliverability-for-small-businesses/ ↗
Source Article
Why Email Deliverability Matters for Small Businesses
Imagine a customer places an order on your WooCommerce store, eagerly awaiting their confirmation email. Hours pass, but nothing arrives. They check their spam folder, still nothing. Frustrated, they contact support or, worse, abandon your brand altogether.
For small businesses, this scenario isn’t …
Original Research
InboxWP (weDevs)
· Original study ↗
Methodology
Vendor-stated benchmark: InboxWP states anything over 95% deliverability is considered great; no underlying study cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small business email campaigns (deliverability benchmark): 95% good email deliverability rate threshold. Source: InboxWP (weDevs) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/good-email-deliverability-threshold-95-percent
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<blockquote cite="https://lighthousedata.io/data/good-email-deliverability-threshold-95-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- good email deliverability rate threshold for Small business email campaigns (deliverability benchmark)<br><small>Source: InboxWP (weDevs) (2025) · <a href="https://lighthousedata.io/data/good-email-deliverability-threshold-95-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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