C
Evidence Grade C
Trusted with Context
Current
2%
2% — good ctr range for Email Marketing (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
1
Methodology
50
Freshness
95
Sources (3)
Salesforce
Primary
Tier A
https://www.salesforce.com/marketing/email/benchmarks/ ↗
Also cited by
demandsage.com
https://www.demandsage.com/email-marketing-statistics/
2026-03-09
2026-02-16
Original Research
Salesforce
· Original study ↗
Methodology
Typical range for a good CTR in email marketing.
Study: Unknown
n=4,000
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 2% | |
| 2026 (current) | 5% | +150.0% |
Segmentation
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email Marketing: 2% good ctr range. Source: Salesforce (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/good-ctr-range-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/good-ctr-range-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> — good ctr range for Email Marketing<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/good-ctr-range-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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