B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- good cold email reply rate for Well-run B2B cold email campaigns (2026)
A good cold email reply rate baseline starts at 5% for well-run B2B campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FirstSales
Primary
Tier A
https://firstsales.io/blog/cold-email-reply-rate-benchmarks-2026 ↗
Source Article
Cold Email Reply Rate Benchmarks 2026: Wh...
#Cold Email Reply Rate Benchmarks 2026: What's Good
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**TL;DR: The average cold email reply rate in 2026 is 3.1-3.4%. A "good" reply rate starts at 5% and elite campaigns hit 10-15%+. Signal-based outreach - emails triggered by a real buying event like a funding round, hiring surge, or job c…
Original Research
FirstSales
· Original study ↗
Methodology
Campaigns with reasonable targeting, verified lists, and at least two follow-up steps.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Well-run B2B cold email campaigns: 5% good cold email reply rate. Source: FirstSales (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/good-cold-email-reply-rate
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<blockquote cite="https://lighthousedata.io/data/good-cold-email-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- good cold email reply rate for Well-run B2B cold email campaigns<br><small>Source: FirstSales (2026) · <a href="https://lighthousedata.io/data/good-cold-email-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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