B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- good click to open rate for email marketing campaigns (2021)
According to Campaign Monitor, a good click-to-open rate for email marketing campaigns is between 20% and 30%.
- Depends on niche and audience
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://engage.so/blog/click-to-open-rate-vs-click-through-rate-how-to-track-the-results-of-email-ma… ↗
Source Article
Click To Open Rate vs Click Through Rate: How to Track the Results of Your Email Marketing Campaigns
Click To Open Rate vs Click Through Rate: How to Track the Results of Your Email Marketing Campaigns
Most marketers have greatly measured their email marketing performance against two metrics: the click-to-open rate and click-through rate. How do you use each metric to improve your email tracking ef…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Range of 20-30% reported; midpoint 25% used. Article notes the rate varies by niche and audience. Secondary citation of a Campaign Monitor benchmark.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 20% good click to open rate. Source: Campaign Monitor (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/good-click-to-open-rate-20-30-percent
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<blockquote cite="https://lighthousedata.io/data/good-click-to-open-rate-20-30-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- good click to open rate for email marketing campaigns<br><small>Source: Campaign Monitor (2021) · <a href="https://lighthousedata.io/data/good-click-to-open-rate-20-30-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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