B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.7%
0.7% -- impression to email conversion rate for Golf.com (using Sumo) (2024)
Golf.com previously achieved a 0.7% to 1% impression-to-email conversion rate when using Sumo.
- Reported as a range (0.7% to 1%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Golf.com
Primary
Tier B
https://www.newsmediahelpdesk.org/golf-com-admiral-first-party-data-giveaway/ ↗
Source Article
With Admiral’s help, Golf.com saved money and improved its first-party data strategy
With Admiral’s help, Golf.com saved money and improved its first-party data strategy
Share this story:
Golfers are gearheads by nature, and Golf.com knows it.
The small sports publication has been using pop-up giveaways — free clubs, trolleys, apparel — to collect valuable first-party data from read…
Original Research
Golf.com
· Original study ↗
Methodology
Source reported a range of 0.7%–1%; midpoint (0.85%) extracted. Applies to Golf.com's prior period using the Sumo giveaway tool before switching to Admiral (exact dates not specified; approximated as 2024).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Golf.com (using Sumo): 0.7% impression to email conversion rate. Source: Golf.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/golfcom-sumo-impression-email-conversion-prior
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<blockquote cite="https://lighthousedata.io/data/golfcom-sumo-impression-email-conversion-prior" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.7%</strong> -- impression to email conversion rate for Golf.com (using Sumo)<br><small>Source: Golf.com (2024) · <a href="https://lighthousedata.io/data/golfcom-sumo-impression-email-conversion-prior" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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