B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
207,000
207,000 -- social media mentions for Go Daddy (2013)
The Go Daddy Super Bowl ad generated 207,000 social media mentions in the first 45 minutes after it aired.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
207,000
Unit
Count
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bluefin Labs
Primary
Tier B
http://www.massmediacc.com/blog/index.php ↗
Source Article
Creative Success: Five Key Steps
Original Research
Bluefin Labs
· Original study ↗
Methodology
Bluefin Labs social TV analytics of Super Bowl ad mentions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Go Daddy: 207,000 social media mentions. Source: Bluefin Labs (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/godaddy-ad-total-mentions
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<blockquote cite="https://lighthousedata.io/data/godaddy-ad-total-mentions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>207,000</strong> -- social media mentions for Go Daddy<br><small>Source: Bluefin Labs (2013) · <a href="https://lighthousedata.io/data/godaddy-ad-total-mentions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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