B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,400,000
3,400,000 -- users reached for #EtiquetteFail hashtag (2017)
The #EtiquetteFail hashtag reached 3.4 million users on Twitter during the 2017 Metrolinx campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,400,000
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Metrolinx / DDB Canada
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2018/?e=63298&w=GO+Transit+Etiquette+Guide ↗
Source Article
2018 Winner
Original Research
Metrolinx / DDB Canada
· Original study ↗
Methodology
Reach from 3.5K hashtag uses on Twitter
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
#EtiquetteFail hashtag: 3,400,000 users reached. Source: Metrolinx / DDB Canada (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/go-transit-hashtag-users-reached-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/go-transit-hashtag-users-reached-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,400,000</strong> -- users reached for #EtiquetteFail hashtag<br><small>Source: Metrolinx / DDB Canada (2017) · <a href="https://lighthousedata.io/data/go-transit-hashtag-users-reached-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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