B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.8x
2.8x -- return on investment for Google My Business optimization (2025)
Google My Business optimization delivers an average return of $2.80 for every $1 spent according to HubSpot.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://smallbusinessmarketingprofessional.com/local-seo/houston-tx/google-my-business-optimization ↗
Source Article
Google My Business Optimization in Houston, TX | Local SEO Expert
Your Google Business Profile is the single most powerful free tool for local visibility. When potential customers search for services in your area, a fully optimized GMB profile places you directly in the Google Local Pack — the coveted map section at the top of search results. Our Google My Busines…
Original Research
HubSpot
· Original study ↗
Methodology
Secondary citation of HubSpot research; ROI ratio expressed as dollar return per dollar spent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google My Business optimization: 2.8x return on investment. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmb-optimization-roi-2-80
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<blockquote cite="https://lighthousedata.io/data/gmb-optimization-roi-2-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8x</strong> -- return on investment for Google My Business optimization<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/gmb-optimization-roi-2-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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