B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- email client market share for Gmail (2020)
Gmail held a 38% share of email client usage worldwide based on 1.37 billion email opens tracked by Litmus Email Analytics between April 1, 2020, and May 1, 2020.
- Determining email clients requires images to be displayed, so data may over- or under-represent certain clients due to automatic image blocking.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
1,370,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailclientmarketshare.com
Primary
Tier A
https://emailclientmarketshare.com/ ↗
Source Article
Email Client Market Share
#1 Gmail 38% +9.72
#2 Apple iPhone 30% -6.95
#3 Apple Mail 9% -0.22
#4 Outlook 8% -0.96
#5 Yahoo! Mail 4% -0.94
#6 Apple iPad 2% -0.2
#7 Samsung Mail 1% -0.32
#8 Google Android 1% -0.14
#9 Outlook.com 1% -0.12
#10 Windows Live Mail 0% -0.01
Email client market share
Email client usage worldwide, col…
Original Research
emailclientmarketshare.com
· Original study ↗
Methodology
Collected from 1.37 billion email opens worldwide by Litmus Email Analytics.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012-02 | 8% | |
| 2014-03 | 11% | +37.5% |
| 2014-10 | 15% | +36.4% |
| 2014-11 | 15% | 0% |
| 2015 | 17% | +13.3% |
| 2015 | 17% | 0% |
| 2015-12 | 15% | -11.8% |
| 2019 | 28% | +86.7% |
| 2019-11 | 26% | -7.1% |
| 2020 (current) | 38% | +46.2% |
| 2020-07 | 38% | 0% |
| 2021-03 | 29% | -23.7% |
| 2021-04 | 30% | +3.4% |
| 2024-06 | 35.99% | +20.0% |
| 2026 | 72.1% | +100.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gmail: 38% email client market share. Source: emailclientmarketshare.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmail_market_share_april_may_2020
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<blockquote cite="https://lighthousedata.io/data/gmail_market_share_april_may_2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- email client market share for Gmail<br><small>Source: emailclientmarketshare.com (2020) · <a href="https://lighthousedata.io/data/gmail_market_share_april_may_2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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