B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

43%

43% -- share of email lists for Gmail (2025)

2025  · Email Client Market Share (Litmus)

Gmail users make up 43% of most email lists.

  • Attributed broadly to 'Email Client Market Share'
  • Excludes custom domains using Google Workspace
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Attribution: Email Client Market Share (Litmus) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Gmail
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Email Client Market Share (Litmus) Primary Tier C
https://emaildeliverability.com/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Wayback
Source Article
EmailDeliverability.com
INCREASE OPEN RATES AND GROW YOUR EMAIL LIST - ALL WITH 1 SIMPLE SOFTWARE Integrate EmailDeliverability.com with your ESP to Avoid the Gmail Promotions Tab & Spam Folder Integrate EmailDeliverability.com with your ESP to Avoid the Gmail Promotions Tab & Spam Folder + Receive 24/7 Support from Email …
Original Research
Email Client Market Share (Litmus) · Original study ↗

Vendor landing page citing 'Email Client Market Share' tracking data (Litmus); figure presented as Gmail users' share of typical email lists. Paraphrase of email client market share — treat as directional.

Methodology documented
Industrymarketing
Plain Text
Gmail: 43% share of email lists. Source: Email Client Market Share (Litmus) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmail-share-of-email-lists-43pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gmail-share-of-email-lists-43pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of email lists for Gmail<br><small>Source: Email Client Market Share (Litmus) (2025) · <a href="https://lighthousedata.io/data/gmail-share-of-email-lists-43pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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