B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35.99%
35.99% -- email client market share for Gmail (2024-06)
Gmail holds 35.99% of the global email user market share based on data up until June 2024.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
35.99%
Unit
Percentage
Data Vintage
2024-06
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Email deliverability guide | MessageFlow
Imagine a postman. His job seems straightforward enough but just because he picks up a batch of letters in the morning doesn’t mean they’ll magically end up in the recipients’ hands. He has to navigate through a maze of wrong addresses, locked gates, and maybe even the occasional unfriendly dog to m…
Methodology
Recent research backed by data up until June 2024, cited by MessageFlow
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012-02 | 8% | |
| 2014-03 | 11% | +37.5% |
| 2014-10 | 15% | +36.4% |
| 2014-11 | 15% | 0% |
| 2015 | 17% | +13.3% |
| 2015 | 17% | 0% |
| 2015-12 | 15% | -11.8% |
| 2019 | 28% | +86.7% |
| 2019-11 | 26% | -7.1% |
| 2020 | 38% | +46.2% |
| 2020-07 | 38% | 0% |
| 2021-03 | 29% | -23.7% |
| 2021-04 | 30% | +3.4% |
| 2024-06 (current) | 35.99% | +20.0% |
| 2026 | 72.1% | +100.3% |
Segmentation
IndustryEmail Marketing
RegionGlobal
RoleEmail Marketing Specialist
Channelemail
Cite this stat
Plain Text
Gmail: 35.99% email client market share. Source: (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmail-email-client-market-share-2024
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<blockquote cite="https://lighthousedata.io/data/gmail-email-client-market-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.99%</strong> -- email client market share for Gmail<br><small>Source: (2024-06) · <a href="https://lighthousedata.io/data/gmail-email-client-market-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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