B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72.1%
72.1% -- email client market share for Gmail (2026)
Gmail accounts for 72.1% of the email client market share.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZeroBounce
Primary
Tier C
https://smashsend.com/blog/emails-going-to-spam ↗
Source Article
Emails Going to Spam: Why emails going to spam Happens and How to Fix
It's a feeling every marketer knows and dreads. You've just poured hours into crafting the perfect email campaign, you hit send, and then… crickets. A quick check reveals the horrible truth: your messages are landing straight in the spam folder, completely invisible to your audience.
This isn't just…
Original Research
ZeroBounce
· Original study ↗
Methodology
Gmail email client market share; article attributes surrounding deliverability data to a ZeroBounce report; no explicit date given so collection year used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012-02 | 8% | |
| 2014-03 | 11% | +37.5% |
| 2014-10 | 15% | +36.4% |
| 2014-11 | 15% | 0% |
| 2015 | 17% | +13.3% |
| 2015 | 17% | 0% |
| 2015-12 | 15% | -11.8% |
| 2019 | 28% | +86.7% |
| 2019-11 | 26% | -7.1% |
| 2020 | 38% | +46.2% |
| 2020-07 | 38% | 0% |
| 2021-03 | 29% | -23.7% |
| 2021-04 | 30% | +3.4% |
| 2024-06 | 35.99% | +20.0% |
| 2026 (current) | 72.1% | +100.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gmail: 72.1% email client market share. Source: ZeroBounce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmail-email-client-market-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gmail-email-client-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.1%</strong> -- email client market share for Gmail<br><small>Source: ZeroBounce (2026) · <a href="https://lighthousedata.io/data/gmail-email-client-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.