B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.2%
0.2% -- bounce rate threshold for Gmail Postmaster (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Jennifer Nespola Lantz, VP of Industry Relations & Deliverability
Primary
Tier B
https://blog.kickbox.com/understanding-and-handling-bounces/?utm_source=Not_a_Newsletter ↗
Source Article
Understanding & Handling Bounces | The Kickbox Blog
Email Deliverability Unfiltered
Bounces are a receiver’s way of saying, “Hey, I can’t accept this message.” Sometimes it’s an “I can’t accept this EVER” (like a hard bounce), and sometimes it’s an “I can’t accept this right now, I’m tired” (like a soft
•
21 min read
Jennifer Nespola Lantz
VP of Indu…
Original Research
Jennifer Nespola Lantz, VP of Industry Relations & Deliverability
· Original study ↗
Methodology
Minimum bounce rate before email deliverability starts fluctuating.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gmail Postmaster: 0.2% bounce rate threshold. Source: Jennifer Nespola Lantz, VP of Industry Relations & Deliverability (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gmail-bounce-rate-threshold
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<blockquote cite="https://lighthousedata.io/data/gmail-bounce-rate-threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.2%</strong> -- bounce rate threshold for Gmail Postmaster<br><small>Source: Jennifer Nespola Lantz, VP of Industry Relations & Deliverability (2026) · <a href="https://lighthousedata.io/data/gmail-bounce-rate-threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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