B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
95%
95% -- bounce rate threshold for Landing pages (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2022
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
90
Methodology
45
Freshness
95
Sources (6)
WebTanguide
Primary
Tier A
https://www.webtanguide.jp/lp/lp-analysis-metrics/ ↗
Source Article
【BtoB】LPの効果測定・分析方法：見るべき指標と改善の進め方
こんな課題をお持ちのWebマーケティング担当者向けの記事です
- LP（ランディングページ）を公開したものの、どこを見てどう改善すればいいか分からない
- CVRを見ているが数字が動かない、そもそもCV数が少なくて判断できない
本記事は、こうした悩みを抱えるBtoB企業のWeb担当者やマーケティング担当者に向けて、LP分析の全体像と具体的な改善手順を解説します。
感覚や憶測ではなく、データを根拠にした改善の打ち手を見つけるための「見るべき指標」から、BtoB特有の「CV（コンバージョン：最終成果）が少ない問題」への対処法まで、実務ですぐに使えるノウハウをまとめました。制作会社へLP改善を依頼す…
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triplewhale.com
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2026-08-16
startuphub.ai
https://www.startuphub.ai/
2026-08-16
forbes.com
https://www.forbes.com/
2026-08-16
amraandelma.com
https://www.amraandelma.com/
2026-08-16
ppc.land
https://ppc.land/
2026-08-16
Original Research
WebTanguide
· Original study ↗
Methodology
High bounce rate threshold for landing pages, indicating potential misalignment between ad expectations and landing page content.
Segmentation
IndustryMedia
RegionAPAC
Channelpaid_ads
Cite this stat
Plain Text
Landing pages: 95% bounce rate threshold. Source: WebTanguide (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/btob_lp_high_bounce_rate_threshold
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<blockquote cite="https://lighthousedata.io/data/btob_lp_high_bounce_rate_threshold" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- bounce rate threshold for Landing pages<br><small>Source: WebTanguide (2022) · <a href="https://lighthousedata.io/data/btob_lp_high_bounce_rate_threshold" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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